In today's digital age, potential clients are just a click away. Might sound strange to some of you, but that’s how today and tomorrow are operating and not slowing down. That is why running your business requires certain strategies, also in the area of email marketing.
Unlocking the potential of email marketing strategy for aesthetic clinics, can make all the difference in developing your clinic. From promoting your latest treatment and sharing valuable content, to keeping clients informed about special promotions, emails can be easily used by you as powerful tools, reaching thousands of current and potential clients.
For more insight into other effective marketing channels for aesthetic clinics, click here.
1. Designing Effective Email Campaigns for Your Aesthetic Business
Starting with online advertising seems pretty easy and undemanding at first sight. Well, mistaken as it is, the key here is preparing gripping visuals and compelling content, and believe us or not, it can be very tricky, difficult and off putting. Also, when designing email campaign marketing for your aesthetic business.
You don’t know how to do that? No worries, we have prepared a few useful tips for you:
- Responsive Design - make sure your email template is suitable for different devices, such as desktop, tablet and mobile.
- Clear and Compelling Subject Lines - make people interested and grab their attention by asking questions, pointing them directly or using urgency that will result in opening your emails: "Introducing Our Latest Procedure! Limited-Time Offer Just for You" ; “Tips for Healthy, Beautiful Skin: Discounts Inside”.
- Eye-Catching Graphics - make sure that pictures you use are of a high-quality. That will definitely help you attract your audience more.
- Branding Consistency - remember to be consistent in branding elements: logo, colour scheme and font. This helps in your brand’s identity and recognition.
- Readable Fonts - use a minimum font size of 14px, which is crucial for accessibility, as readers may have different eyesight conditions. Also, choose readable fonts: Arial, Verdana, Helvetica, Calibri, etc.
- Formatting - make sure you use headings, subheadings and bullet points to break up text and make it easy for readers to scan.
- Content formatting - you need to provide valuable information maintaining a conversational tone, by focusing on pain points, desires and aspirations.
- Personalisation - remember that addressing each recipient by name makes them feel valued as individuals and makes them read your email more eagerly
2. Marketing for Aesthetic Practice: Building a Strong Email List
Now, as we know how to prepare a perfect email, let’s think about a mailing list, reaching out to the most relevant audience of existing or potential patients.
Such a targeted approach is the most crucial here, as you need to make sure that all promotional messages, updates and offers will reach out to an audience genuinely interested in your clinic's offerings.
Fun fact! → Your 404 error page can also serve as an opportunity to redirect potential patients to your clinic's email opt-in.
3. Email Marketing Metrics and Analytics for Aesthetics
When it comes to marketing for aesthetics, we cannot forget about data. We know that you might not be keen to do so, but by analysing metrics and analytics of your email campaigns, you can gain valuable insights into their performance and improve your strategies, if necessary. Trust us, it's worth spending some time on that.
What is more, pay attention to open rates. This metric tells you how many recipients opened your emails. A low open rate could indicate that your subject lines are not attractive enough or you need to segment your audience better.
Focus on click-through rates (CTRs), measuring how many people clicked on a link in your email. A high CTR indicates the content resonates with readers and motivates them to take action. On the other hand, if you notice a low CTR, consider running an A/B test, where you use a different layout or the call-to-action buttons with different titles.
Analyse conversion rates, allowing you to track the number of recipients engaged after clicking through an email. Remember that you need to monitor these email marketing metrics regularly, which will allow you to identify trends and adjust strategies accordingly. And speaking of conversion, here you can learn how to convert more clients for your aesthetic practice.
4. Summary on Key Email Marketing Tips for Clinics
Email marketing itself is not such an easy thing to do. A relevant strategy can be a game-changer for your aesthetic clinic. Thus, before starting, it’s good to create a plan showing you step by step what you want and need, and what effect you would like to get in the end.
Starting with building a strong email list, then incorporating compelling visuals with engaging content, using personalisation, consistency and novelties, like QR Codes, will definitely drive your current and potential patients to explore what you and your practice can provide them with.
What’s more, don’t forget that measuring the success of the email marketing campaigns is also essential to ensure that you're on track and making improvements where needed.
Keep an eye on important metrics like open rates, click-through rates and conversion rates. Analyse this data regularly so that you can adjust your strategies accordingly and enjoy your results, high conversion and making your patients more beautiful than ever.
