65Beauty Clinic

Paul Lomas:
‍Hi, my name is Paul Lomas, and I'm the owner and director of 65 Group. Within that, we have aesthetic clinics in West London and Brentwood, Essex.

When I started, I thought I was doing the right thing. I invested in a CRM system—a quite pricey one—dedicated to aesthetics. Even though I only had a handful of clients, I felt that by doing this, I’d be able to keep control of bookings, new clients, and existing clients.

What I found was that I spent most of my time answering the same questions, sending the same text messages, and trying to manage it all between clinic appointments. As I got busier and busier, this became a real issue. It started affecting family time—weekends. Me and my other half would spend most of our time arguing because I was on my phone until midnight most nights, just answering simple text messages.

Then I invested in a social media campaign with a company that drove tons of traffic my way. And when I say tons, I mean some days I’d get 25 or 30 leads. That’s when my life just went bang—because I couldn't cope. I was missing more than I was dealing with. I was getting more and more frustrated, with spending more and more time on admin.

Then I came picked up on an advert for InDesk, and, InDesk has changed my life. And I mean that truly. I told them that I wanted to do this testimonial—I wasn’t asked to—I wanted to do it, purely for the fact that now, I'm six months into the project, and I don’t answer a single phone call anymore, any texts, or emails. It’s all done by my secretaries at InDesk. All I have to do is roll up and do the treatment.

I’ve seen 15 people today—I don’t know their names or anything. I’ve not dealt with them.  All that work is being done by InDesk and they rock up and I do the treatment. My diary has never been this full. In fact, here above it, is my diary for Monday in our London clinic—and you can see I’ve got no gaps. And that it’s portrayed all the way through.

And in fact, my secretaries at InDesk are now scheduling appointments for the 15th of September, I think. Today’s only the 7th, so it’s a month ahead now. So clients are now booking a month ahead because they just can’t get in.

I would not hesitate—get yourself a decent CRM system and then employ InDesk and do it as soon as you can. Even if you have a handful of clients, the quicker you do it, the more you can then concentrate on what you enjoy doing—which is putting needles in people’s faces!

If you want to speak to me or learn more, just Google Paul Lomas, 65 Beauty—you’ll find me everywhere. I’ll gladly give you my honest opinion on any part of their service.

But again honestly, don’t even hesitate. Just get it done. It’ll change your life, and you’ll enjoy your work so much more than you do now.